One-Page Marketing Strategy Worksheet: five decisions before channels

Most small business marketing starts with channels and never makes the decisions underneath them. This worksheet puts your whole strategy on one page, so anyone executing it knows exactly what to do.

What’s inside

  • The primary customer decision
  • The problem in your customers’ words
  • Your honest reason to be chosen
  • Two channels plus one owned channel
  • One measure with a baseline and a target

Get the worksheet

One-page PDF. First name and email, nothing else.

One-Page Marketing Strategy Worksheet — Download Gate

Prefer a strategist to run this with you? Get Marketing Clarity

Turn the strategy into a plan

Understand what growth marketing really is  •  Explore all free marketing resources  •  Get help settling the first three decisions