Marketing Metrics Checklist: the five numbers that matter most

Forty metrics you do not understand is worse than five you do. This scorecard gives you the handful of numbers that show whether your marketing is working, with a 30-minute monthly ritual to review them.

What’s inside

  • Leads per month and what a drop really means
  • Conversion rate: attraction or persuasion problem
  • Customer acquisition cost, honestly calculated
  • Revenue per customer and lifetime value
  • A 30-minute monthly review ritual

Get the checklist

Two-page PDF. First name and email, nothing else.

Marketing Metrics Checklist — Download Gate

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